Patient acquisition for chiropractic practices

From Ad Click to First Visit

We run your Meta ads and connect rapid response, booking, reminders, and team handoffs. Track each lead from campaign source through confirmed appointments, first visits, and starts of care.

Get My New-Patient Growth SnapshotSee how the system works

See where your new-patient journey is losing momentum and what improving it could mean. About 3 minutes.

Bring the numbers you have. Missing data is part of what we’ll map.

Operator-led by Andrew Higdon, DC, a practicing chiropractor.

Chiropractor caring for a patient

PhynyxPro

Patient acquisition operating system

  1. 01Lead
  2. 02Appointment request
  3. 03Confirmed
  4. 04Day 1 show
  5. 05Start care

Campaign source stays attached while your team verifies show and start-care outcomes.

Designed around the handoffs that decide patient acquisition

Chiropractic-first
Built around the new-patient journey
Full-funnel view
From campaign source to start of care
Operator-led
A system shaped by practice reality
Human handoff
Your team steps in when it should

this is where ad budget leaks

The reframe

Buying More Leads Cannot Fix What Happens After the Click

A campaign can fill the inbox while slow response, unclear qualification, scheduling friction, and inconsistent follow-up leave the calendar open. Lead count alone cannot tell you where the patient journey broke.

Lead captured

The Campaign Did Its Job

Source and offer context enter the pipeline with the inquiry.

Appointment request

The Handoff Decides What Happens Next

Response, qualification, and booking remove avoidable friction.

Verified outcome

The Practice Closes the Loop

Confirmed, Day 1 Show, and Start Care are recorded separately.

A lead is a starting event—not a patient outcome.

The measurable journey

One Path. Five Stages Your Practice Can Actually See

PhynyxPro connects campaign activity to the operational stages that matter, while your team verifies the patient outcomes only it can know.

Stage 01

Lead

An inquiry enters with its source and campaign context attached.

Stage 02

Appointment Request

The prospect takes a real scheduling step—not just another click.

Stage 03

Confirmed

The appointment is booked and its confirmation status is visible.

Stage 04

Day 1 Show

Your team records whether the new patient arrived for the visit.

Stage 05

Start Care

The practice records the next-care decision in its system.

Start with a 3-minute growth snapshot. Use exact numbers, estimates, or mark what is not tracked. Missing data is part of what we'll map.

Get My New-Patient Growth Snapshot

The PhynyxPro system

One Operating System. Three Jobs

PhynyxPro is not just the ad account. It connects demand generation, the workflow after the click, and the practice-verified outcomes used to improve the system.

01Attract

Build Demand for Your Market

Managed paid acquisition, offer strategy, creative, and landing pages designed for chiropractic new-patient demand.

Example chiropractic campaign creative

A clear offer for a local patient need.

Campaign path

Offer

Creative

Landing page

02Convert

Give Qualified Inquiries a Defined Next Step

PYRO coordinates response, qualification, booking, confirmation, reminders, and the handoff to your team.

  1. 1New lead enters PYRO
  2. 2Ember begins the approved conversation
  3. 3Appointment request reaches the calendar
  4. 4Confirmation, reminders, and human handoff

one accountable handoff

03Operate & improve

Use the Full Journey to Make Decisions

Review campaign activity alongside the appointment and patient stages your practice records—without presenting ad-platform leads as outcomes.

Decision record

Campaign sourceCaptured
Appointment statusUpdated
Show / start outcomePractice verified

The review starts with stage definitions everyone agrees on.

PhynyxPro installs and operates

  • Campaign, offer, creative, and landing-page operation
  • PYRO pipeline, response, booking, and reminder workflows
  • Ember configuration with defined human-handoff rules
  • Source-to-stage reporting and an operating review cadence

Your practice provides

  • Access, approvals, calendar rules, and new-patient capacity
  • Accurate services, FAQs, and escalation guidance
  • A person available when a conversation needs human judgment
  • Consistent Confirmed, Day 1 Show, and Start Care updates

THE FIRST 7–10 DAYS

Your Core Acquisition System, Built in 7–10 Days

The build window begins once onboarding inputs, account access, and required approvals are complete. From there, we build the campaign, Meta lead flow, pipeline, follow-up, and handoff process.

  1. Before day one

    Onboarding Complete

    We confirm the inputs, access, and approvals required to start the core build.

    • Confirm offer, capacity, locations, and handoff owners
    • Receive advertising, CRM, calendar, domain, and reporting access
    • Collect required brand assets, approvals, and business details

  2. Days 1–3

    Campaign Build

    We build the campaign strategy, Meta lead flow, creative, and source tracking.

    • Campaign strategy and offer path
    • Meta lead ads, forms, copy, and creative setup
    • Tracking and source structure

  3. Days 4–7

    System Configuration

    We connect the pipeline, calendar, automations, and included handoff rules.

    • PYRO pipeline and calendar connection
    • Follow-up, reminders, and status automation
    • Ember and staff handoff rules where included

  4. Days 8–10

    QA and Launch-Ready

    We test the end-to-end journey, confirm ownership, and prepare for a controlled launch.

    • End-to-end lead and booking tests
    • Team ownership and escalation review
    • Final approvals and controlled launch preparation

7–10 days is the standard core-build window after complete onboarding. Missing access, delayed approvals or client inputs, carrier/A2P registration, and other third-party dependencies can move the live-launch date.

PYRO + Ember

PYRO Runs the Workflow. Ember Handles the Conversation

PYRO is the platform connecting response, qualification, appointment requests, confirmations, reminders, and reporting. Ember is the AI receptionist inside PYRO, with human handoff when your team should take over.

Illustrative workflow — not a promise of availability or autonomous booking. Scripts, escalation rules, calendar logic, and confirmation behavior are configured for each business.

  1. Active Inquiry

    Illustration of Ember, the AI receptionist inside PYRO

    Ember · AI receptionist

  2. Qualification

    Ember

    Are you looking to request a new-patient appointment?

    Caller

    Yes—mornings are usually best.

    Ember

    I can capture that preference for the team. Is there a day that works best?

  3. Appointment Request

    Caller

    Thursday morning works.

    Ember

    I’ve captured Thursday morning as your preference. The team can confirm the available time.

    Appointment Request Captured

  4. CRM Update

    CRM Update

    Lead record created

    Campaign source retained

    Request status updated

    Staff confirmation handoff started

    Handoff owner assigned

    Updated

  5. Handoff

    Front desk team member

    Your team takes over when human judgment is needed

Operator perspective

Measure the handoffs the practice can influence.

Campaign → responseRequest → showShow → start

Founder & operator

Andrew Higdon, DC

Practicing chiropractor

Why the model is different

Built Around the Realities of a Chiropractic Front Desk

Andrew Higdon, DC, is a practicing chiropractor and the founder of PhynyxPro. That operator perspective shapes the system: campaign reporting is only the beginning; response, appointment status, Day 1 attendance, and the practice-recorded start decision complete the view.

PhynyxPro operates the acquisition infrastructure. Your team retains clinical judgment, patient relationships, scheduling capacity, and the responsibility to keep real outcomes current.

practice reality over vanity metrics.

fit protects both sides

Selective fit

Built for Practices Ready to Turn More Inquiries Into Patients

Revenue matters, but readiness also depends on capacity, decision access, follow-up ownership, implementation timing, and the ability to track what happens after each inquiry.

Strong fit signals

  • Capacity for additional new-patient evaluations
  • Decision-maker access and intent to act within 90 days
  • A consistent paid-media budget and realistic growth expectations
  • A human owner for follow-up and outcome tracking

What usually needs to be in place first

  • No room on the calendar for new-patient evaluations
  • The goal is only the cheapest possible lead
  • No one can own escalations and outcome updates
  • Researching without access to the decision maker

Straight answers

You’ll enter last month’s inquiries, bookings, shows, starts, and media spend. We calculate your visible conversion rates, identify the largest drop-off, and show a conservative improvement scenario before you decide whether to book.

Patient acquisition diagnostic

Bring the Funnel Numbers. Map the Next Move

Use last month’s numbers or your best estimates. We’ll calculate the visible conversion rates, identify the largest drop-off, and show what a modest improvement could mean before you decide whether to book.

3-minute growth snapshot30-minute diagnosticBring the numbers you have

Build My Growth Snapshot

Save progress

Save your progress here, then enter the practice and funnel numbers on the next screen.

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Your information is used to save the snapshot, evaluate fit, and coordinate a diagnostic only if you choose to book.

Not a chiropractic practice? Explore Home Services or Dental & Medspa.